Using Content Marketing to Gain Higher SEO Ranking

Content marketing is a crucial factor when it comes to SEO. The majority (62%) of professional content marketers rate their success according to how much traffic they can generate. Creating content and SEO correlate, and one cannot do without the other.

Many people nowadays are using the internet to research the services they need. Search engines are improving the user experience by providing such users with the best answer. To have the best solution, you need to craft the best content or even hire a competent Los Angeles SEO service like this one here to guide you on how to engineer the best answers on the web. This post discusses some tactics you can use to make the best out of your content.

1. Create content that appeals to your target audience

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When your target customer thinks about buying the goods and services you are offering, he/she will most likely start by searching for relevant info regarding that service/product. You need to be the one providing that information to place yourself as an authority in front of the target customer’s eye. When creating content, you should consider;

  • Quality
  • Relevance
  • Length
  • Engagement


Google’s main objective is not to advertise businesses but instead provide the browser with the best possible answer on the web. Google’s bots are adapting, and they can detect low-quality content. Low-quality content can never rank high on the web. You need to write a unique, well-thought article that provides value to the audience.


How is your content relevant to what you are selling? You can have high-quality content that attracts the wrong traffic. Construct content that resonates with your target customers. Identify queries that most of your target customers have and try to answer them in-depth.


The ideal length that tends to rank high is 1500-3000 words. Such a length allows you to fully expound on your topic, guiding the reader step by step. Also, when you have lots of content, you get many opportunities to insert relevant keywords.


Create content that will engage your audience so that they can read through it. Google detects people’s behavior when they are browsing your pages. If people do not take time to go through what you have, Google assumes that to signify that you do not have relevant information for your audience, and they stop ranking your page. Therefore, create content that captures your readers’ attention from the start to the end.

2. Keep the user in mind

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Pages that rank high and convert maximally are reader-friendly. If users cannot enjoy being on your site, you stand to lose significantly. You can help the user enjoy being on your site by;

  • Designing your web
  • Designing your content

Web design

Web design is a significant contributor to SEO ranking. Ensure that your site;

  • It has a good color contrast
  • Is mobile-friendly
  • Loads quickly
  • It has a search bar

Google recommends that sites should take 2 seconds or less to load. If your site has slow-loading pages, many users will not hesitate to get the information they need from better-optimized sites. Do not test peoples’ patience because they will fail, and you will lose potential buyers.

Also, remember that many people are now using mobile phones to conduct their research. If you want to acquire these people, ensure that your site is mobile-friendly.

Content design

Designing your content can lead you to engage your readers profoundly. It would be best to use legible fonts, understandable and straightforward language, bullet points, and short paragraphs. All these measures increase the readability of your content, enabling your readers to enjoy your content.

Do not forget to use visuals such as helpful images and videos that expound on the topics you discuss. The visuals help you capture your audience’s attention, and Google can detect this and reward you by putting you on a higher ranking on SERPs.

3. Incorporating keywords in the content

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Keywords play a crucial role in SEO ranking, but you should never stuff the keywords as it can be detrimental to your ranking. Spamming of keywords sends a wrong signal to Google, and it may penalize you for trying to cheat the system.

When you insert keywords, ensure they are just enough for Google to know what you are discussing. Identify keywords common to your target audience and place them in your content naturally such that even when a reader is going through the content, he/she might not even notice it. A tool such as Keyword Tool can help you come with the right keywords for your business.

4. Linking

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Any SEO guide that you will encounter on the web will always insist on the importance of linking as it plays a distinct role in promoting SEO ranking. There are three types of links you should have in your content;

  • Outbound links
  • Internal links
  • Inbound links/ backlinks

Outbound links

They are links that you put in your content linking to other websites. These websites could be the source of your data, or you could be directing your customer to a solution he/she may need. Ensure that you link to credible sources of information because Google bots can use that as a ranking factor.

Internal links

Internal links are links that link to other pages in your domain. Creating a network of internal links can help users, and Google crawlers navigate your site with ease. When Google crawlers are crawling your site, they use internal links to access all pages in your domain; hence Google can index all your pages.

Inbound links/ backlinks

When you have other sites linking to your pages, the links are known as inbound links. If you have many inbound links, Google sees you as a credible source of information and ranks you high on the SERPs. You can get inbound links by creating content that links to you on various guest posts.

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Key takeaway

Content marketing is a crucial pillar to an effective SEO strategy. Craft content with a purpose and aim to reach your target customers. If you have low-quality content, ensure you review it to fit the ideal parameters of good content.