Why Google Ads are the Right Fit for Your Marketing Strategy

Opening Word

If you are running your own private business and are in charge of every single detail about it, you know how difficult it could be when something is out of place. Getting all the different aspects of your company to run smoothly is an ever-present challenge and as the person in charge you have the full responsibility. Among the most important things to think about no matter what kind of market you are in is marketing. Your marketing strategy is in charge of how many potential new customers will come your way so it is of the utmost importance that it is as good as it can possibly be.

In the modern-day and age where information and technology rule practically everything, it is the virtual world on the web that is the best medium for any type of marketing. To get even more on point and talk about the absolute best way you can advertise your business, we must mention Google Ads. As the largest search engine in the world and the home page to billions of internet users, Google is synonymous with looking for things online so much so that is has also become a verb meaning looking something up on the web.

While it started its life as a search engine, the tech giant has done so much more over the years and decades and it is now more about marketing and its ads services, as well as everything about it. If you need a new marketing strategy, this is exactly where you should be and what you should aim for. In case you are already using these services, know that you can always improve and draw in more customers. To find out more about Google advertising and how to make it your marketing strategy, make sure to check out rockstarmarketing.co.uk.

You Can Advertise Anything

img source: lynda.com

It should go without saying really that you can build a great marketing strategy on this platform no matter the type of your product or service or the volume at which you operate. Considering the resources, size, reach, and computational power that this tech conglomerate has, you can rest assured that the results will be coming and that the platform is working for you. There are countless of pages being opened on the internet at any given moment and a good chunk of those come from Google affiliate links and ads. Whatever it is that you wish to get out there in the world, this marketing strategy approach is probably the best and safest option there is.

Great Customization Options and Targeting

There is a ton of things you can customize to your liking in the dedicated software for the advertising. Google Ads, or Google AdWords as it is also known, works in conjunction with their Maps and Places systems which gives you even greater reach. Since the customers can see exactly where you are on the map, it is a good idea to show them your location and attract local customers as well as those somewhat further away. What is more, your contact information can also be visible on the ads including your business’s phone number and email address, as well as the street address. All the info those surfing the web in search of businesses like yours may need will appear right there in the initial add.

Key Words

img source: searchfacts.com

The bread and butter of internet marketing are keywords that describe what is being advertised and promoted. There will appear suggested words you should use according to the platform’s algorithms and prior experience of the AI elements. However, you can specify everything you believe will increase the chances of the ad popping up for people. For example, if you want to advertise construction tools that you are selling, including the word “hammer” is obvious but you should also make use of other combinations of keywords people most often use on the web. Hammer online, hammer online shopping, hammer tools, hammer price, hammer shop, hammer construction, and so on. What is more, other orders of these same words should be included too since you will be covering more potential searches from people who think differently and put certain words in front of others.

Retargeting is Crucial

You probably know exactly what this is without even realizing this is what it is actually called. When you look for something online, all of a sudden you will start noticing ads for exactly that. You will either be targeted by the very company and its products, or by similar products to the one you searched for. This is called retargeting and it functions by following potential customers through their other online platforms. Wherever there is a Google ad banner, it is a potential chance for you to see the ad of something you were interested in. And since most websites nowadays have ads to the sides and throughout their pages, somebody who looked for the aforementioned hammer may get a direct link to your website and your offers as a targeted ad. This usually costs extra but it will dramatically increase your overall sales and your reach.

It is Mobile Friendly

img source: wearemarketing.com

Most of the internet traffic in the modern-day happens on mobile devices like smartphones and tablets. Smartwatches are even getting in on the fun more and more. What this presents you with is a potential customer in any person who owns such a device and has internet access. And that is literally everyone in the 21st century. A number of mobile optimization options will be available for you to choose from and tailor what you deem the best strategy is.

Everything desktop and laptop users see will also be visible to the mobile users, even more so if you manage to integrate some of the ads in the popular applications. The best part about the mobile variety is the fact that it works tightly connected with the location services in phones, so people who happen to be close to your offices or stores are more likely to get the ad. In best-case scenarios, people who are actually looking for what you have to offer while being in close proximity to your store are guaranteed to have the ad pop up.

Leave a Comment

5  +  3  =